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We are a 100% voluntary, non-profit organisation registered with The National Council for Voluntary Organisations.  
As an organisation, Passionate Pink offers complete transparency.  
Our solid foundations have been built up slowly over the years through consultation with our major donors, sponsors and crucially with our supporters, our amazing Passionate Pink people. 
From the Founder of our organisation to our Trustees and Ambassadors, every single person helping us is a volunteer. We all have real lives - families, jobs, partners, children - but also want to make a difference in our communities.  We are committed to building lasting, sustainable relationships with all our Passionate Pink people. 
We bring people together to help rebuild lives and enhance communities, never underestimating the importance of volunteers or the generosity of donors. 
We are determined make a difference, and we do, offering compassion and dignity to people caught up in the horror of homelessness for whatever reason. We have become specialists in rapid response to charity appeals in times of crisis and are undaunted by the challenges of providing help and support. We help those who find themselves going through a disastrous breakdown in a relationship (women and men), fleeing violent and volatile relationships with their children, often with nothing more than the clothes on their back. 
We feel that in times of crisis, when trying to rebuild shattered lives, putting a smile on a face is priceless so we offer hope, love and laughter. 

We care about keeping our promise to help for as long as we are needed.
We are committed to supporting our projects, enabling and celebrating volunteering in all its diversity with our annual Heart Awards Ceremony and Christmas Ball at Blenheim Palace every December. 
Our organisation’s work is driven by a passionate belief that:
• No one should suffer in silence or feel isolated, no matter what their circumstances. 
• Building self-confidence is one of the best things you can give a person. 
• Regaining a sense of belonging is the first step to retaining dignity.
• Learning to laugh again is the start of finding yourself. 

Mission Statement: 

Our mission is to connect with people through our various initiatives.  To help individuals and families regain dignity and have hope for the future from within the most vulnerable and poorest sections of our communities. To strengthen links between vulnerable people and the communities in which they live. To encourage people to think about the way the world could and should treat each other in a more positive manner.